A target market is a group of customers within the serviceable available market that a business has decided to aim its marketing efforts towards. It is proven that a business must have a clear definition of its target market as this can help it reach its target consumers and analyze their needs and suitability.
Market size is a measurement of the total volume of a given market. Knowing the size of the target market defines whether or not to enter the market as well as the amount of resources to be dedicated to each market.
- Customer Segmentation
- User Research
- Market Analysis
- Competitive Analysis
Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.
Target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business.
With a clearly defined target audience, it is much easier to determine where and how to market your company.
Hoorshid is an Iran-base Export Management Company(EMC). At Hoorshid, we introduce and deliver quality products from Iran into the international markets. Our company deals with a basket of Iranian products from construction materials and minerals to F&B sector and consumer products.
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+98 263 421 61 69
No. 18, ARMAN Tower, MEYSAM 11 Ave. SHAHID BEHESHTI Ave. Karaj, Iran. P.O. Box: 3139973643